L2 · GEO Visibility

Competitor Battle Map

AI Shopping Assistant visibility (Rufus / Alexa for Shopping) — Prompt × competitor score matrix with current winner, gap to recapture, and rule-based suggested actions. Scores are pre-computed server-side.

Prompts

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Window

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Data as of

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Window

Priority

Intent

Competitor Score

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Target: ≥ 0.90 (1 − P0 occupied / 30)

feeds ACGI Competitor_Score (15%)

P0 Occupied

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Target: ≤ 3 / 30

P0 prompts won by a competitor

Novilla Wins

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Target: maximize

Competitor wins: Zinus — · Linenspa — · Sleep Innov. —

prompts where Novilla is the winner

Occupancy WoW

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Target: trending down (improving)

Occupancy (all): —

occupancy_rate change vs prior window

Battle Heatmap

Cell = visibility score 0–100 · winner column ringed · trailing Gap & State

Prompt	Novilla	Zinus	Linenspa	Sleep Innov.	Gap	State
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Strong (≥ 80)Contested (60–79)Losing (< 60)No dataCurrent winner

Per-Prompt Battle Detail

Prompt	Intent	Pri	Winner	Gap	State	Suggested Action
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Heatmap bands follow SPEC §6.2: Strong (≥ 80) · Contested (60–79) · Losing (< 60). State machine (§6.3): LEADING / HELD · CONTESTED · LOSING · BLANK. Suggested actions are produced by the Token=0 rule engine (§4); secondary actions appear under the primary line.